Shoppable and Product Videos: Everything
You Need to Know

Brand content videos, specifically shoppable and product videos, are the future of e-Commerce product sales.

If you are building your brand, generating a pipeline of loyal customers, it’s a fact that when you connect to your audience through video, you will get stellar results.

You can reach customers on mobile devices, whenever and wherever – you can also gain insight into their likes, dislikes, and interests with the data that every video view generates.

E-commerce product video engages, motivates, and drives people to make a purchase.

It makes your message and products memorable and impactful and an easier purchase decision to make.

Video marketing is bigger than ever: social media, the rise of ‘stories’, and how people purchase products online have all contributed to making video more important than ever before.

Here are several reasons why you need to implement them into your marketing and product strategy!

1. Shoppable Videos are The Future

  • What is a Shoppable Video
  • What is a Product Video?
  • How Product Videos Have transformed eCommerce 
  • The Impact of Product Video & Its Importance 

2. Shoppable Video: Why Does it Work?

3. How To Use Shoppable Video For Your E-Commerce Website

4. How to Use Shoppable Video for Your Social Media

5. Conclusion

Shoppable and Product Videos: Everything
You Need to Know

Brand content videos, specifically shoppable and product videos, are the future of e-Commerce product sales.

If you are building your brand, generating a pipeline of loyal customers, it’s a fact that when you connect to your audience through video, you will get stellar results.

You can reach customers on mobile devices, whenever and wherever – you can also gain insight into their likes, dislikes, and interests with the data that every video view generates.

E-commerce product video engages, motivates, and drives people to make a purchase.

It makes your message and products memorable and impactful and an easier purchase decision to make.

Video marketing is bigger than ever: social media, the rise of ‘stories’, and how people purchase products online have all contributed to making video more important than ever before.

Here are several reasons why you need to implement them into your marketing and product strategy!

What is a Shoppable Video?

Ask, and you shall receive…

Shoppable Videos are videos that show products interactively, where your customers and potential customers can see the products in action. 

Often these videos have easily clickable links embedded in the video that allows viewers to quickly click and buy your products in a simple yet effective way. 

Within brands’ social media platforms, these videos have made tidal waves in the fashion industry over the last few years, with reports stating that 40% of fashion brands are now using shoppable video ads to their advantage! 

It allows potential customers to see clothes on a moving person, in a natural environment where they can see a better physical fit, the way the fabric hangs and drapes, and see more aesthetic detail, compared to the old school 2D images on a static page. Giving a virtual shopping experience. 

Easy, quick, and hassle-free, shoppable videos give your customers an engaging streamlined experience from video to checkout! 

What is a Product Video?

A product video is a marketing video that highlights all of your brands’ products features. 

It’s a great way for potential customers to learn more about your brand without actually seeing it in person.

While product images gives a 2D vision of your product. Product videos allow potential consumers to get more of a 3D understanding of the look, feel, sizes, and the fit of your brands products. 

How Product Videos Have Transformed eCommerce

 

Product videos are quickly becoming hot in eCommerce world right now, and these videos are a marketing strategy that is here to stay. 

In a HubSpot report, more than half of marketers invest in some sort of product-related video. Also, the report found that nearly one-quarter of marketers invested in product promotion videos, while nearly one-fifth invested in product demos.  

More importantly;

Did you know that your products are more likely to sell if you create videos for them? 73% more visitors who watch product videos will make a purchase. 

That’s the biggest and most important statistic you need.

Why are Product Videos so Popular in eCommerce in 2022?

 
  1. It’s been proven that consumers are more likely to engage with video content than any other type of content. 
  2. One statistic courtesy of Tipping Point Labs has shown that using video content on your website increases conversion rates by 85%. The more confident a visitor is with your product, the more likely they are to purchase it.
  3. Reduces product returns by a quarter. Ice.com has found that their return rates have reduced by 25% since the introduction of product videos on their website. 
  4. It is highly popular with mobile users. Mobile phones have overtaken desktops in popularity with almost every single person on earth owning one. Mobile users prefer video content over small texts with too much information making video content the winning choice.
  5. Appeals to younger consumers. An article on Treepodia states that younger people – who have a lot of spending power and are the next generation of consumers – are watching less TV and more online video.
  6. Email click-through rates increase by 96 %

The Impact of Product Video & Its Importance

 

Apart from all of the above… 

The benefits of creating a product video are endless, with the main being that it builds trust and visibility towards your product and brand.

It’s the new spoken “rule’ in eCommerce. If you want visitors to buy your product, they need to feel related to it. 

The more confident a potential consumer is in your product, the more likely they are to purchase it. 

Sounds like a pretty easy deal, doesn’t it?

How to Use Shoppable Video
for Your e-Commerce Website

Research showed that online shopping has surged in the last decade, due to the growth and dominance of e-Commerce platforms like Amazon, ASOS, Pretty Little Thing, BOOHOO, etc. 

Videos are changing the way business and transactions are done. 

The combination of video and commerce is changing our shopping experience, for the better.

When asked about how they’d most like to learn about a product or business, 66% of people said they’d prefer to watch a short video

In short, shoppable videos are the bread and butter of e-Commerce sites.

So, how do you implement these videos for your e-commerce site?

This brings us to the next point! 

Because it merges product and interactive content, you can add in a storyline and create something emotional – hook your audience in.

  • With a shoppable video, your customers get an enjoyable, convenient buying experience 
  • This means they’re more likely to spend more thanks to the simple and fun process!

OK, I know what you’re thinking, is this going to be a huge investment? Will I get my money’s worth? Yes… Why? 

Well… The ability to keep the customer from a shoppable video is proven to increase a sales conversion rate.

It’s easy – when the user experience improves, so do the sales!

Shoppable Video: Why Does it Work?

Shoppable Videos Simplify Everything

 

With just one click, customers can now directly purchase items from a video. Gone are the days when the customer had to spend hours scrolling through social media images and copy descriptions to look for links to buy a product. 

How? When clicking on a shoppable feature, consumers will feel more confident that the product they’re buying is exactly what and how they want it. 

Shoppable videos are a way of discovering product details quicker through video to purchase that product.

By clicking on a product, the shoppable video links through to a product page which will show customers all the details they will need to know to purchase your products, quickly. 

Shoppable Videos Increase Sale Conversion Rates

 

With the increase in video e-Commerce, fashion brands can use video content and convert these videos into sales. 

It creates a real-life experience to assist, engage, and inspire the target audience with smart shopping decisions. 

This engaging video experience helps stop shoppers from losing interest and reduces return rates before and after they complete checkout. 

Since shoppable videos are also engaging and interactive, they are a total magnet for longer online engagements; another plus point for your business (and SEO!).

Shoppable Videos Give Insights

 

When viewers watch your video, you learn something about them, and you learn something about your content. 

You can use these insights to drive results: it’s a win-win! 

An example of how you can track your analytics and sales: with the big brand Ted Baker, in the first week of their interactive video being live on its site they sold $70,000 worth of clothing, all tracked through the video

  • For each viewer, what they watch can reveal their pain points and interests, and that makes following up with them more effective
  • You see what content people are drawn too and how much of it they are watching, – this has a huge impact on what your future content will be
  • This information provides powerful analytics, so it means less guesswork for you
  • You can also use this data to provide personalized offers to customers, making them an important investment, increasing your future sales!
  • To reap these insights, you need to make sure that you track your videos’ performance and analytics.

Measuring how your video and clickable hotspots are performing is necessary to see which parts of your content work and which ones need to be improved. 

Sounds like a lot of work? Don’t worry, your efforts won’t be wasted.

Why? 

With video, you don’t have to guess what’s working; because you’ll know by the numbers.

Shoppable Videos Show your Products Better

 

Ogilvy stated that the average person scrolls through 300 feet of mobile content every day. 

That’s equivalent to the size of the Statue of Liberty! 

FACT – People LOVE being online

This is good for your businesses. 

If you have something to show to your audience that’s about your product and brand story, shoppable videos give you that opportunity!  

Many big brands, especially fashion retailers, use these videos to engage deeper with their target audience

If a picture tells a thousand words, imagine how much you could show through a video! 

Displaying your clothes and accessories in motion allows potential buyers to see these items on a moving person, and see the texture, fit and color better than a still catalog photo.

Here is a great example of gym wear/athleisure in action.   

You can clearly see how it fits, the stretch it has, and how it moves on the body. See?! 

This is so much more compelling than a box standard photo.

Your customers want to see the details. 

Here are some tips on how to get these details…

  • When creating your video, make sure that you show the product in a way that appeals to the people it is meant for (know your audience)
  • 64% of buyers say they miss the “touch and feel” experience of shopping
  • Showing high-quality videos of your products is the closest you can get to bridging that gap
  • By showing the strong qualities of your products in an interesting way, your chances of making a sale will be much better!

With the internet filled with entertaining visual content, it’s a no-brainer for brands to use shoppable videos for their own social media and websites.

Shoppable Videos are More Personal

A survey we found showed that 58% of shoppers think businesses with video content are more trustworthy

More consumer confidence means more consumer trust. 

With engaging personal video content, you can begin to build that trust and brand loyalty the moment they watch your content. Another good news? Engaged customers spend twice as much as those who are not engaged!

How do you make your content more personal?

Whether they’re on their smartphones, tablets, or websites, videos can be accessed everywhere. 

Video captures the viewer’s attention; hence engaging viewers with personal, customized content significantly impacts product selection, brand awareness, and cross-channel touchpoints.

How to Use Shoppable Video
for Your Social Media

Good news:

You have learned the definition and greatness of shoppable videos, and the benefits of using them. 

Now it is time to use this information and swing it into action. 

How Do You Use Shoppable Product Videos For Your Brand?

 

Honestly? It all comes down to what products you are selling. 

The fashion industry, especially fast fashion, relies heavily on digital marketing – and what we mean by digital marketing is that social media platforms are so incredibly important to a fashion brand. 

  • Most of the online platforms used for marketing and advertisements can already accommodate videos, though it is also true that specifications will differ
  • Videos are a form of investment: make sure you’re creating them with professionals who know what they are doing.

Ready to implement your videos efficiently to promote your brand?

With StudioDrop, you will get all of your e-Commerce shoots’ needs met all at once, in just a few clicks! 

You will be assisted throughout the entire process, from start to finish: you can select your models, male or female, accessories, how they pose, and retouching of visuals.

All you need to do? Sit back and enjoy.

Getting high-quality photoshoots at affordable prices has never been easier, with an attractive e-Commerce look that customers love. 

Get in touch with us today, to start creating shoots for your brand.

Social Media and Shoppable Fashion Videos

 

Did you know that 4.55 billion people around the world now use social media? 

This research shows that the top three motivations of visitors on social media are to follow, find, and shop from brands!

Social media has transformed the world of marketing – there is no better time than now to use it as a way to promote your business.

Here we have some points for you, to know about using social media to the best of your advantage!

  • Social media is a gold mine when it comes to raising brand awareness and attracting potential customers
  • People are twice as likely to share video content with their friends than any other type of content
  • Instagram, Facebook, and TikTok are some of the major social media platforms you should be uploading shoppable videos to regularly
  • Make sure your videos are mobile-friendly for a better user experience! Not everyone is an expert, and you want everyone to be able to shop
  • Each platform tends to have a ‘sweet spot’ based on its algorithm and peak hours for customer usage: consider this when scheduling your post updates.

The best way to approach social media as a marketing tool? Use it to tell and share your stories!

  • Showcase your products and add a unique narrative to your shoppable videos
  • Take advantage of Instagram and Snapchat’s AR feature for next-level immersion
  • Tag your video with relevant hashtags of the moment to gain traction
  • Clever, funny, inspiring captions will help grab people’s attention
  • A strong CTA (call to action) is a must! Tell your customer what to do, guide them to the next step
  • The more shares and views your video gets = better sales! 
  • When your videos get shared, you’re also expanding your target audience by reaching out to the untapped customers across the world. 

As mentioned before, social media is essential when it comes to marketing your business.

More than two-thirds of the world’s population uses a mobile phone today, with global users increasing by almost 100 million in 2021 and reaching a HUGE 5.29 billion in October 2021!

By knowing the tips and tricks on how to use social media as an efficient marketing tool, you can maximize the platforms for your shoppable videos, and in return, you will get an increase in conversion and brand awareness.

Conclusion

The position that you and everyone else is in today, is there are endless amounts of video content that people can consume online. 

It can be hard to just attract but hold the viewer’s attention in a super competitive market. It’s vital that you get the viewer to stop whatever they are doing on their device and spend their time watching the video. 

So what’s the answer?

The best and most engaging e-Commerce videos are the videos that get the viewers:

  1. Imagining themselves actually wearing/seeing themselves in the product 
  2. Confidence in your product & brand. 

Can you really afford not to include these into your brand? We think not. 

Now, we would like to hear your thoughts! 

Have you ever used shoppable product videos for your business? Are you interested in using this super slick, impactful feature? 

Lucky for you – we have the best e-Commerce video (and photo) solution – STUDIODROP

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