WHAT ARE FASHION STYLEGUIDES?
AND HOW TO USE THEM FOR MAXIMUM SUCCESS.

WHAT IS A STYLEGUIDE:

When it comes to developing a quality brand experience, it is all about consistency. To be successful you need to be creatively consistent, forever evolving but always staying true to your fundamentals.

For this exact reason, an image StyleGuide (as part of a broader brandbook) is essential in keeping images consistent and ontrend. The StyleGuide sets out the precise parameters that govern your online visual merchandising making it clear to everyone what is onbrand and what is not. Ensuring your fashion collections always looks great.

At StudioDrop when you Create A Shoot as part of the process before you checkout you can download your own shoot StyleGuide that you can use forever as part of your brand guidelines. Test it out today and see just how easy it is…

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WHY IS IT IMPORTANT :

In a nutshell, a StyleGuide helps to ensure a continuous brand experience. It means that no matter how, when or where a customer experiences a brand, they are experiencing the same underlying image. It’s this consistency that helps build a brand and customer loyalty.

At StudioDrop we understand how important the StyleGuide is to all fashion brands big or small. So we decided to make it part of the photoshoot builder process (as you can see in image above) and the best thing is you get it for free.

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WHAT IS IN IT:

Overall image mood and feel

Fashion model look and options – 1st, 2nd and 3rd options

Basic lighting and studio backdrop colour setup

Model hair style and make up styling direction 

Model posing guides and style 

Accessory for stylist selections

Retouching guide and instructions

Number of image angles per garment sample SKU

Image crops and composition across different product category 

Image format and size requirement

File naming convention

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Ideally, you would want anyone in or outside your organisation to be able to pick up your StyleGuide and start using it immediately with no questions asked. It shouldn’t be overly technical – just some simple yet clear rules on exactly how the brand needs to be presented. In the absence of a clearly defined StyleGuide, it’s virtually impossible for your brand to maintain a consistent visual identity. So get one today, Create a Shoot and download it for Free!

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Fashion’s first end-to-end eCommerce photoshoot builder. Designed for all fashion brands wanting to sell or promote their clothing online. Delivered to any image requirement across multiple platforms.

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