WHAT IS A STYLEGUIDE:
When it comes to developing a quality brand experience, it is all about consistency. To be successful you need to be creatively consistent, forever evolving but always staying true to your fundamentals.
For this exact reason, an image StyleGuide (as part of a broader brandbook) is essential in keeping images consistent and ontrend. The StyleGuide sets out the precise parameters that govern your online visual merchandising making it clear to everyone what is onbrand and what is not. Ensuring your fashion collections always looks great.
At StudioDrop when you Create A Shoot as part of the process before you checkout you can download your own shoot StyleGuide that you can use forever as part of your brand guidelines. Test it out today and see just how easy it is…
WHY IS IT IMPORTANT :
In a nutshell, a StyleGuide helps to ensure a continuous brand experience. It means that no matter how, when or where a customer experiences a brand, they are experiencing the same underlying image. It’s this consistency that helps build a brand and customer loyalty.
At StudioDrop we understand how important the StyleGuide is to all fashion brands big or small. So we decided to make it part of the photoshoot builder process (as you can see in image above) and the best thing is you get it for free.
WHAT IS IN IT:
Overall image mood and feel
Fashion model look and options – 1st, 2nd and 3rd options
Basic lighting and studio backdrop colour setup
Model hair style and make up styling direction
Model posing guides and style
Accessory for stylist selections
Retouching guide and instructions
Number of image angles per garment sample SKU
Image crops and composition across different product category
Image format and size requirement
File naming convention
Ideally, you would want anyone in or outside your organisation to be able to pick up your StyleGuide and start using it immediately with no questions asked. It shouldn’t be overly technical – just some simple yet clear rules on exactly how the brand needs to be presented. In the absence of a clearly defined StyleGuide, it’s virtually impossible for your brand to maintain a consistent visual identity. So get one today, Create a Shoot and download it for Free!
