Chances are you have sat in your studio the day before a photo shoot discussing which backdrop colour works best with the model, styling and this seasons collection. You call the studio to see if they have the backdrop, then you call the photographer but they are not keen on the colour. Then you start questioning your life’s choices. Now what? 

Most good photographers and stylists realise that one of the most important features of a great fashion catalogue image is the thing that nobody really thinks is that important – the background. When it works, people hardly notice it, it focuses attention where it should be, and that’s on the model, what they are wearing and most importantly what you are wanting to sell.

After analyzing the Top 25 Fashion and Apparel Brands (according to SEMrush’s report on the most-trafficked sites), here’s what was found,

  • 95% of all the most visited fashion websites in the world all have a plain back ground colour for their apparel product images
  • Different versions of white was common, rather than a stark Amazon-type white background — grays, beiges, naturals, dark grays all featured heavily.
  • Of this 89% had a pure white or slightly off-white back ground.
  • Interestingly only 1.5% had contextual / lifestyle product shots.
  • 62% of all apparel shots for all top 25 fashion brands featured people / models
  • Urban Outfitters, 93.2% of all its product shots featured and fashion model
  • JCPenney, 92.54%: JCPenney has an average number of product photos per page, at 6.7
  • Forever 21, 92.11% featured models. with 7.6 images/style
  • Trendyol, 88.4%: Trendyol had a low average of only 2.6 product photos per style.
  • Gap, 83.05% featured models with 5.9 images per page.

On the flip side, if the backdrop doesn’t work, people can’t figure out why they don’t like the model, image or garment. Then disaster, the collection doesn’t sell! So paying close attention to what’s going to be behind the model is as important as what they are going to be modeling in front of it. 

At StudioDrop we have years of shoot experience so we have narrowed down our backdrop selections into the 6 most effective and commercial colours specifically selected for eCommerce catalogue shoots. Take a look to see how easy it is to Create a Shoot.

Choosing the right colour for your shoot is as important as choosing the model. The colour needs to be complementary to both the model, brand and collection. It should provide enough contrast to make the product pop but should not be overly contrasted that the backdrop becomes a focal point. Lighting tricks and a consistent studio set up minimises these elements, but choosing the right backdrop is a critical starting point. 

Maximizing Photography, minimising photoshop

Choosing the right studio backdrop can can affect the mood and overall feel of your images. If used well, you can make your images pop by having the backdrops pull focus onto your subjects.

You want to know a secret? Photographers are becoming so Photoshop-dependent these days, it’s immediately assumed that any backdrop colour can be changed in post production. And this is true, (to an extent) imperfections, dirt and marks can and must be fixed in post-processing. (read about that) But changing the entire backdrop colour gets complicated and to do it well is extremely time consuming and tends to look flat, fake and 2 dimensional so choosing the correct colour upfront is very important. 

Also be warned, any photographer that simply says they can change the background colour in post either is going to deliver a inferior result or is going to charge a huge amount for post production. And even then why not just Create a Shoot now and save yourself all the time, hassles and expense.